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Where to put Smart Journeys on your site

Discover the best locations on the page to add Smart Journeys that are delightful for your visitors and will increase conversions.
Goal:
Understand the best practices of where to place Smart Journeys across your site.
Time:
Journey Blocks:

As you start to build Smart Journey campaigns, one question you'll continually ask yourself is:

Where are the best places to add Smart Journeys on my website?

This guide will walk you through the best locations on a page to add Smart Journeys that are delightful for your visitors and that help increase conversions.

• Entire Site - Bottom of Page

• Homepage - Above the Fold

• Homepage - Below the Fold

• Blog Post - Above the Content

• Blog Post - In-line

Entire Site - Bottom of Page

The first and easiest place to put your Smart Journeys will be at the bottom of the page — across the entire site.

Here is an example of how Podia.com is adding Smart Journeys to the bottom of their site, right above the footer.

Step 1

Step 1 is shown to all visitors and promotes a content guide.

Step 2

After a visitor clicks a Step 1 journey block, the CTA will change to promote a demo since the visitor is warmed up to the brand.

Step 3

Once a visitor watches a demo, it's time to ask for a sign up!

Step 4

After a visitor signs up, stop bugging them to do it again! Instead, this block creates expansion revenue by promoting a feature from a higher tier plan.

Homepage - Above the Fold

Adding a Smart Journey above the fold is a great place to promote very important content, particularly to existing customers.

Here is a block our existing Smart Journeys customers see when they come to our homepage. We use a merge tag in the headline to be more friendly by saying their name. The fallback is "friend" and looks like this → "Welcome back, {{firstName|friend}}!"

Homepage - Below the Fold

If you don't want to place a block above the fold, right below the fold is another great place to inject a Smart Journey Block.

Here is an example of Soundstripe adding Smart Journeys right below the fold of their site.

Step 1

Step 1 is shown to all visitors and promotes a purchase intent blog post.

Step 2

After someone reads the blog post from step 1, the CTA changes to offer the warmed up visitor 3 free tracks.

Step 3

After the visitor downloads their 3 free tracks, we want to promote the larger library available to them. In this case they promote new songs added this month.

Step 4

For this stage, the goal is Expansion Revenue. We are using personalized merge tags to insert first name and company name into the Headline and Subhead. Soundstripe can use this block to promote a new feature the customer doesn't yet have access to.

Blog Post - Before the Content

Adding Smart Journeys to your blog is a no brainer and their are 2 main locations we think it works best.

Here is an example of ShopMessage adding Smart Journeys to the top of each blog post, right below the header.

Step 1

Step 1 is shown to all visitors and promotes a case study.

Step 2

After someone reads the case study from step 1, the CTA changes to promote a pre-recorded demo.

Step 3

After the visitor registers for the demo, we want to push them into a trial. If they are going to buy, now is the time to try.

Step 4

After signing up as a customer, ShopMessage wants to get the customer activated. Here they are promoting a short video to help new customers get their first campaign launched.

Blog Post - Inline with Content

In addition to the top of the blog post, placing a Smart Journey inline with the text is a great non-intrusive spot to promote next steps.

Here is an example of Beamer adding Smart Journeys inline existing blog posts.

Step 1

Step 1 is shown to all visitors and content piece outlining Beamer's features.

Step 2

After Step 1, the CTA changes to promote signing up for a free trial.

Step 3

Finally, this CTA promotes a new feature Beamer just released. This helps both retention and expansion.

Conclusion

There are loads of locations on your site that we haven't explored yet, but these are the ones we primarily use and recommend you start with:

Entire Site - Bottom of Page

Homepage - Above the Fold

Homepage - Below the Fold

Blog Post - Before the Content

Blog Post - Inline with Content

Let us know where you're putting your blocks so we can add to this playbook!

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