Welcome to The Academy

You've unlocked full access to our best marketing courses, content, guides, published A/B tests, and so much more. Enjoy!

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Marketing Guides
We research and publish content on advanced marketing strategies.
Conversion Secrets
This short course teaches how to do effective conversion rate optimization.
Personalization Academy
Learn how to skyrocket conversions with website personalization.
Scale or Die podcast
Watch or listen to interviews of with founders from fast-growth companies.
Case studies
Get inspired by case studies from companies with high-converting sites.
Blog
Read high-quality content on traffic, conversion, and lead generation.

Enjoy instant access to our most popular guides, roundups, and trainings.

We research and publish content on topics including growth experiments, personalization strategies, and advanced marketing.
Scale or Die by Proof
The Rebound Project
Read this ebook which contains 16 ways to reduce bounce rate and skyrocket conversions.
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Proof Experiences Case Studies
SaaS Signup Flows
We signed up for 12 SaaS products and took screenshots of the entire journey to study why they work well.
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Marketers Guide to Website Personalization
Fool proof CTAs
Scroll through 33 call to actions we are impressed that get visitors to click and convert to leads and customers.
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Marketers Guide to Website Personalization
Optimize your Proof Pulse
Did you know you can A/B test Proof Pulse? These 10 experiments reveal which features convert highest.
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Marketers Guide to Website Personalization
Personalization Guide
Learn how to delight visitors and skyrocket conversions in The Marketer's Guide to Website Personalization.
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Course

Conversion Secrets

As a marketer, you care about ROI – not about perfect science. This mini-course teaches you how to run experiments on your site that generate big wins for your business without the painful process.
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Course

Personalization Academy

Discover how to delight visitors and skyrocket conversions by personalizing your website for every visitor. Learn how to craft a tailored experience for visitors in different industries, buying stages, and for individual accounts.
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Watch scale or die

Learn from founders at the fastest growing tech startups

Scale or Die is the show where we uncover proven strategies from founders and growth experts to scale past $1 million annual recurring revenue.
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Get inspired by case studies from companies with high-converting sites.

Discover new and effective strategies to convert visitors into leads, demos, trials, and sales from these published winning A/B tests.
Scale or Die by Proof
Online coach scales her webinar funnel with paid traffic by adding Proof
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Scale or Die by Proof
How to personalize for 7 unique industries using Proof and Clearbit
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Scale or Die by Proof
Appcues increased trials 42% in 7 industries with personalized social proof.
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Scale or Die by Proof
How Bench accelerated their buyer's journey with smart CTAs
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Scale or Die by Proof
How ProfitWell personalizes CTAs on their blog posts with Experiences
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Scale or Die by Proof
The church app Tithe.ly increase blog leads with personalized CTAs
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Scale or Die by Proof
How ShipBob personalized gated content on their blog
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Scale or Die by Proof
How KlientBoost amazes ideal customers with website personalization
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Scale or Die by Proof
How Pulse uses personalization to serve multiple industries.
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Scale or Die by Proof
How BuildFire optimized their SaaS signup flow conversion rate.
Read

Read 3 years of high-quality articles on traffic, conversion, lead generation strategies, and more...

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