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12 SaaS Signup Flows

See behind the curtain of the signup flows of these distinct, high-growth SaaS companies. All 12 signup flows are self-service — you can sign up on each site without having to go through a conversation with a sales team. Below, we have dissected each conversion funnel with the good, the bad, and actionable.

Discover what makes these companies get new users in droves

Intercom is the industry leader in customer messaging. On their platform, you can set up customer messaging, in-app messaging, chatbots, and more to acquire, engage, and support customers.
Buffer is a software tool that helps you manage, schedule, and analyze social media posts across all of your channels. Rather than having to schedule disparate messages across multiple touchpoints — you can use one centralized platform.
Freshbooks is a cloud-based accounting software designed for SMBs. With their software, you can send invoices, track time, manage receipts, file expense reports, and accept credit cards.
HubSpot provides a software suite of marketing, sales, and customer support software for SMBs. Some of these tools include CRM, forms, live chat, and marketing automation.
Autopilot is marketing automation software made visual. It's a design-focused software tool — and you can easily drag and drop elements to create flows.
Sprout Social is a social media software suite that helps brands with analytics, engagement, publishing, and brand listening.
Unbounce is a drag-and-drop landing page builder that helps marketing teams quickly launch and test pages without a development team.
Instapage is a post-click landing page builder designed to digital marketers to better convert their traffic.
Do you run webinars? Demio is a software platform that helps you create, host, and market webinars for growth.
ConvertKit provides email marketing and marketing automation tools to help online creators grow their business and their marketing simultaneously.
Hotjar provides a suite of tools to help you understand how visitors are really using your site. These tools include heatmaps, visitor recordings, conversion funnels, and surveys.
Gusto is a software that provides payroll, benefits, and HR for over 60k companies across the country.
Drift is the leading provider of conversational marketing software. Over 150,000 businesses trust Drift's bots to generate more leads and convert more visitors.