The Academy

Learn how to personalize your website in under one hour.

Access the crash course on website personalization. Grow your business through lessons that are concise, on-demand, and always free.
Enter The Academy
Learn personalization from case studies of fastest growing B2B companies including...
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Philosophy
Set a strong foundation going into all growth experiments including personalization.
Frameworks
Discover the best practices from dozens of winning and losing campaigns.
Implementation
Follow along click-by-click to get your first personalization campaign live.
This one hour course is perfect for marketers at B2B companies.

Advance your skills and hit your company's growth goals by learning personalization.

Enter The Academy
Lesson 1
Lesson 1
2:53
Welcome to the personalization economy
Lesson 2
Lesson 2
6:42
The north star principle of personalization
Lesson 3
Lesson 3
4:27
Four categories of data to build your audiences
Lesson 4
Lesson 4
3:50
The matrix to plan your next experiments
Lesson 5
Lesson 5
13:42
Create your first campaign in Experiences
Lesson 6
Lesson 6
6:17
Test and track your campaign performance

Delight visitors and skyrocket conversions by personalizing your web experience.

Enter The Academy
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