We created a blog that drives the traffic there for content consumptions, when they read the blog, they can upgrade their content through the optin page.

We also create a retargeting campaign for the first week after they read the blog.

The design of the ads and the landing page itself must match, we use the same font, colours and graphics.

The lead magnet that we provided is related to the blogpost and also related to the products that we offered.

There is no real secret, its just that we understand our audience well enough and also we have created a bunch of split testing.