We are hard wired, over millions of years, to be herd animals. We almost can't help ourselves. Proof is a brilliant adaptation of that psychology. I wouldn't have an opt-in page without it.
Page Details
About
Reverse Your Funnel
Teach Minimum Viable Marketing to small businesses
Published
November 22, 2017
Page Type
Webinar Registrations
Industry
Info, Courses, & Coaching
Conversion Rate
60%
Number of Conversions
613
Conversion Tips
Easy to opt-in via mobile (i.e. fast and responsive) since ~ 60% of that page traffic is mobile
A clear promise in headline
Minimal copy - we let the ads/emails do the heavy lifting before they get to the page
Consistent message and design with ads (not jarring)
We use Proof to show visitors who else has recently opted-in and purchased
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