A PPC & CRO agency sought to increase the number of proposal requests across their pages and got an unexpected result: an outpouring of customer love.
In just 4 years, Johnathan Dane, founder & CEO of KlientBoost, has built his agency up to over 200 customers and an even more impressive $800k in MRR. The agency space is crowded as it is — but Johnathan has found success by focusing on providing a clear offering of services and by building an experimentation culture into his company.
Here’s how he describes why he’s been successful:
“One of the main things that I think sets us apart at KlientBoost is we focus a lot on doing what other agencies aren't doing. And that's how we have created our brand. That's how we've been successful at attracting a lot of our own leads.”
And those leads certainly have been impressive. Companies such as Segment, Mention, AirBNB, SAP, and Brinks have all used KlientBoost to help run campaigns and improve conversion rates on their site.
When it comes to improving conversion on his own site, Johnathan is always on the lookout for new tools and strategies. And that’s how he found Proof.
choose to personalize with Experiences?
When we met Johnathan, we immediately knew we wanted to work with him. He has an infectious attitude, and we got excited about implementing personalization for his unique customer base of E-commerce, SaaS, and Lead Generation clients.
Johnathan hadn’t tried personalization on his site in the past, but he knew it presented a big opportunity for his business. What he didn’t expect was that what he learned from personalizing his own site, he could carry across to his client’s sites.
“As an agency owner, two of the biggest things that you're always going to be caring about is your acquisition and your retention.
From an acquisition perspective, you're going to have a much easier time using personalization to attract businesses to work with you. Because not a lot of other agencies are actually doing it.
And from a retention perspective, when you can use Proof for your clients it gets them better results. Basically, it leads to better retention for you as well.”
We’re excited to share with you the exact experiment that KlientBoost used to get an 11% increase in proposals on their site (and an outpouring of props).
When you can use Proof for your clients it gets them better results.
After our initial planning meetings with the KlientBoost team, we decided to focus on improving his team’s main acquisition metrics: the number of proposal requests submitted on their website.
When a client submits a proposal request, it allows their Sales Team to start a conversation around their service offerings. It’s a leading indicator of new business — and it’s a north star for the marketing team.
Here’s the exact strategy we used to help them increase requests:
- Adjusted headlines to call out a visitor’s company name
One of the most powerful ways to talk to your audience is to call them out explicitly. Who doesn’t love the sound of their name?
That’s exactly why we piped in company names on to the KlientBoost homepage.
By integrating Clearbit Reveal, we were able to pull in a visitor’s IP address in real-time and use that to personalize the headline on the page. Once the company had been identified on the page, the messaging would remain personalized on each subsequent visit.
In the above screenshot, notice how the headline calls out our company name in the greeting, “Hey Proof!”
To help further add personalization to pages across their site, we helped KlientBoost add a smart bar at the bottom of the screen to add another touchpoint to interact with customers. We also helped them pipe in company names to the chat window at the bottom right of the page.
Proof Experiences is wildly flexible in the offerings it provides for a savvy growth marketer. Your ideas are your only limit!
- Piped into logos across the website
Another personalization tactic we helped KlientBoost push across their pages was the inclusion of company logos.
Our thought process here was to add an extra layer of delight by visually showing that KlientBoost loves their clients. Just as we piped in our headline data from Clearbit, we were able to use that integration to pipe in exact company logos (you can see our blue Proof logo in the screenshot above).
This is a key tactic for account-based marketing, and it’s something that is easily accomplishable in Proof Experiences.
- Carried personalization into the proposal request form
Most marketers do a great job of making their landing pages and marketing site relevant to their audience’s wants and needs. But often, the marketing stops there rather than carrying their messaging on through a signup flow or into an app.
Often this is due to engineering red tap. But with Proof Experiences, this is no longer an issue. You can easily carry your messaging from marketing page to app and beyond!
Notice how in the KlientBoost proposal request form we were able to carry over the company name into the question.
Rather than asking “What are your goals?,” KlientBoost was able to ask a more friendly ”What are your goals for Proof?”
Little tactics like this might seem small, but Johnathan spoke to their impact:
“So many people thought that it was such an amazing experience to see that their own company was mentioned. And I think we just scratched the surface of what we could do with this.”
Well said, Johnathan.
- Added Smart Journeys to push blog traffic to fill out proposals
On the KlientBoost blog, we launched a Smart Journey (our smart CTA product) to help convert blog visitors into leads. We tailored messaging for each audience, and we carried over the same personalization tactics we used elsewhere across the site.
What key results did KlientBoost achieve after implementing Experiences?
In our initial experiment with KlientBoost, we were able to see an 11% increase in proposals for KlientBoost.
But that’s not all — the qualitative results their brand saw was phenomenal. Here’s how they described it: