They main way Laurie-Ann King grows her coaching business is by hosting a weekly live webinar. She uses Facebook ads to send visitors to a landing page where they signup for a webinar. On her webinar, she sells her high ticket program.
Before Proof, Laurie-Ann King's webinar registration page converted at 35% making her cost to acquire a registrant $7.33.
After adding Proof, this page converted at 60% – that's a 71% increase just by adding Proof!
The increase in conversion also made her advertising cost more efficient. With Proof on her webinar landing page, the cost to acquire a lead went down to $3.31.
Conversion rate: 35%
Cost per lead: $7.33
Conversion rate: 60% (+71% increase)
Cost per lead: $3.31
Savings on cost to acquire a customer by adding Proof: $252 per week
If your business uses Facebook or Google advertising to acquire leads and customers, you need to add Proof to your landing pages. Not only will you increase conversions, you'll save on acquisition costs. Start a free 14-day trial of Proof Pulse.