The leader in pricing strategy wanted a way to better target content
What do Zenefits, Classpass, Vice, Charity: Water, BigCommerce, and Meetup have in common?
They all rely on subscription-based revenue to grow, and they all count on ProfitWell to help provide meaningful insights for their business!
choose to personalize with Experiences?
ProfitWell is the first business intelligence platform to bring together all of your recurring revenue business’ financials into one place. Over 14,000 companies in over 100 countries trust their software tools — Metrics, Retain, Price Intelligently, and Recognized — to grow.
And to acquire its diverse set of customers, ProfitWell’s marketing team has relied on a heavily trafficked blog and a high-quality stream of video content. While creating great content was easy for the team, moving visitors through the funnel to download a higher value piece of content proved difficult.
That’s where Proof was able to help.
What key results did
achieve after implementing Experiences?
In a controlled experiment across their top blog pages, ProfitWell launched a series of Smart Journeys pushing their visitors to the most relevant piece of content based on their location in the funnel.
Overall, by targeting these high-value pieces of gated-content, ProfitWell saw a 162% increase in email submissions for these downloadable assets.
But where exactly did they send their traffic? Here are some of their top pieces they targeted through Proof's Smart Journey CTAs:
- The Comprehensive Guide to Reducing Churn: Your complete guide to understanding, calculating, and reducing churn.
- The Anatomy of Pricing Strategy: An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.
- The Freemium Manifesto: A deep look at freemium and why you’re probably going to go free in the future.
- The Executive’s Guide to Statistics: Understand the foundations of statistics and how to properly use data in your decision-making process.
By being able to target customers with relevant pieces of content through in-line CTAs, ProfitWell was able to more effectively provide their audience with what they wanted to see at that moment at time.
These targeted offers helped the content team more effectively capture email addresses for their subscription lists — which is a KPI they are tasked with increasing month over month. Big impact for their team and the company in-general!