How to personalize for 7 unique industries using Proof and Clearbit

After researching thousands of users, Textedly discovered over 24 unique industry segments, each with different needs for SMS marketing.

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Before using Experiences, Textedly's marketing team had to make their website copy, product mockups, and social proof fit all industries. As a result of trying to position for everyone, their conversion rate suffered.

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Then Textedly discovered Proof's personalization platform, Experiences. They had a vision of tailoring their homepage for every industry.

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To get started fast, they chose their top 7 highest traffic industries first.

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By using Clearbit data to segment visitors by their industry and using Experiences to easily change their existing website, Textedly's marketing team was able to personalize their homepage for each audience.

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Those 7 audiences are:

• Restaurants
• Real Estate
• Schools
• Nonprofits
• Churches
• eCommerce
• Salons

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When someone visits Textedly's homepage, Clearbit looks up the visitor's IP address to discover their company. In under 300 ms, Experiences adapts the site with the changes for that audiences.

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Here are the website changes for each of the 7 industries:

• Headline calls out industry name.
• Product mockup shows a use case relevant to their industry.
• The "from" field on the iMessage mockup says the visitor's company name using Merge Tags.
• Change logos of current customers to ones that match their industry for more relevant social proof.

Let's look at those 7 unique experiences.

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Restaurants

Real Estate

Schools

Nonprofits

Churches

eCommerce

Salons

As a result of crafting a more personalized, relevant experience for their visitors, Textedly achieved a 15% increase in signups across the board.

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This campaign also revealed that certain audiences convert higher than others. Now armed with that knowledge, Textedly can find better product market fit by focusing their advertising on more profitable audiences.

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If you serve multiple industries, company sizes, locations, or other unique segments but you are stuck showing the same message to everyone, then think about using Experiences to personalize your website.

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Maybe you're already a customer of Clearbit. If so, that's great! Proof would be an amazing way to increase the return on your investment and generate more lead and sales.

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Learn more about Experiences here or chat with us in the bottom right of your screen to see if Experiences is a right fit for your business!