Having faces, names, and sometimes locations pop-up while my customers are making purchasing decisions works like gangbusters. I'm a copywriter, so social proof is important. However, Proof puts it in a digestible format that is more comforting to my potential clients and customers: they see locations near them, names they may know, and faces that make them feel comfortable making a purchasing decision. That means the world to me that they're able to have that experience on our website.