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Personalization Glossary
Offsite Data

Offsite Data

What is Offsite Data? 

Offsite data is the data that you collect from sources not on your website that you can use to personalize your messaging. It can be first party data, second party data, or third party data — the real distinction here is the capture location of the data in question.  

Offsite Data Sources

  • Mobile application activity
  • Email activity
  • Chatbot activity
  • Ad engagement
  • Offline data
  • 2nd-party data from another website
  • 3rd-party data from a data vendor

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