What is Onsite Data? 

Onsite data is the data that you directly collect on your own website. This is often called first-party data — and it comes in many sources.

Onsite Data Sources 

Here a few common events where you’ll frequently see on-site data collected:

• Clicks
• Add-to-carts
• Demo registrations
• Begin trial
• Webinar registrations
• Email submissions
• Blog post read
• Page visited
  

And here are a few demographic, firmographic, behavioral, and contextual data points that are collected in the process:

• Name
• Email
• Industry
• Location
• Device Type
• Internet Browser