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Personalization Glossary
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Onsite Data

What is Onsite Data? 

Onsite data is the data that you directly collect on your own website. This is often called first-party data — and it comes in many sources.

Onsite Data Sources 

Here a few common events where you’ll frequently see on-site data collected:

  • Clicks
  • Add-to-carts
  • Demo registrations
  • Begin trial
  • Webinar registrations
  • Email submissions
  • Blog post read
  • Page visited

And here are a few demographic, firmographic, behavioral, and contextual data points that are collected in the process:

  • Name
  • Email
  • Industry
  • Location
  • Device Type
  • Internet Browser

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