Search The Personalization Glossary

Personalization Glossary
Onsite Data

Onsite Data

What is Onsite Data? 

Onsite data is the data that you directly collect on your own website. This is often called first-party data — and it comes in many sources.

Onsite Data Sources 

Here a few common events where you’ll frequently see on-site data collected:

  • Clicks
  • Add-to-carts
  • Demo registrations
  • Begin trial
  • Webinar registrations
  • Email submissions
  • Blog post read
  • Page visited

And here are a few demographic, firmographic, behavioral, and contextual data points that are collected in the process:

  • Name
  • Email
  • Industry
  • Location
  • Device Type
  • Internet Browser

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