Search The Personalization Glossary
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A/A Testing
Average Revenue Per Account
First Party Data
Contextual Data
Expansion MRR
Firmographic Data
New MRR
Third Party Data
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A
A/A Testing
A/A test is a type of A/B test in which you test a webpage or experience against an identical webpage or experience.
Written by Ben Johnson
Last updated
April 20, 2020
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A/B/n Testing
A/B/n testing is a type of A/B test in which you test two or more variants against a control.
Written by Ben Johnson
Last updated
April 20, 2020
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Above the Fold
Above the Fold refers to the content that is first visible to a visitor when they first land on your site
Written by Ben Johnson
Last updated
April 20, 2020
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Average Revenue Per Account
Average revenue per account is an important metric that shows the average value of each customer.
Written by Ben Johnson
Last updated
April 20, 2020
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B
Behavioral Data
Behavioral data is one of the four common types of data — and covers everything around a visitor's self-directed actions.
Written by Ben Johnson
Last updated
April 20, 2020
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Below The Fold
Below the fold content refers to the part of the page that you have to scroll down for in order to see. It's an important place to educate.
Written by Ben Johnson
Last updated
April 20, 2020
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C
Contextual Data
Contextual data provides context to a visitor’s unique properties, particular related to a session on a site.
Written by Ben Johnson
Last updated
April 20, 2020
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E
Expansion MRR
Expansion MRR is the amount of additional recurring revenue you receive from current customers through add-ons, cross-sells, and upsells.
Written by Ben Johnson
Last updated
June 27, 2019
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F
Firmographic Data
Firmographic data (firmographics) is data all around a company. It helps B2B marketers better connect with their end customers.
Written by Ben Johnson
Last updated
June 27, 2019
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First Party Data
First party data (1st party data) is the data your company has directly collected from your own audience and on your own website.
Written by Ben Johnson
Last updated
July 16, 2019
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N
Negative Churn
Negative churn is when additional spending by existing customers outpaces the amount of revenue lost revenue.
Written by Ben Johnson
Last updated
June 27, 2019
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New MRR
New MRR (Monthly Recurring Revenue) is the additional recurring monthly revenue that comes from a new customer’s subscription.
Written by Ben Johnson
Last updated
April 27, 2020
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O
Offsite Data
Offsite data is the data that you collect from sources not on your website
Written by Ben Johnson
Last updated
April 20, 2020
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Onsite Data
Onsite data is data that you directly collect on your site for personalization. We'll walk you through everything you need to know.
Written by Ben Johnson
Last updated
July 16, 2019
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S
Second Party Data
Second party data is another company’s 1st party data that they’re selling to another company — or sharing with a trusted business partner.
Written by Ben Johnson
Last updated
July 16, 2019
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