Search The Personalization Glossary
Common personalization searches
Second Party Data
Negative Churn
Average Revenue Per Account
Below The Fold
First Party Data
New MRR
A/A Testing
A/B/n Testing
Proof Pulse
Learn how to boost conversions with social proof.
Pricing
Reviews
Guide
Free course
Scale or Die
Blog
Try For Free
How it works
Pricing
Reviews
Resources
Mini-course on web personalization
Learn personalization in one hour. Advance your skills and hit your growth goals.
Learn more
Watch Scale or Die
Blog
Case Studies
Personalization Guide
Try for free
Login
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A/A Testing
A/A test is a type of A/B test in which you test a webpage or experience against an identical webpage or experience.
Written by Ben Johnson
Last updated
April 20, 2020
Read Full Description →
A/B/n Testing
A/B/n testing is a type of A/B test in which you test two or more variants against a control.
Written by Ben Johnson
Last updated
April 20, 2020
Read Full Description →
Above the Fold
Above the Fold refers to the content that is first visible to a visitor when they first land on your site
Written by Ben Johnson
Last updated
April 20, 2020
Read Full Description →
Average Revenue Per Account
Average revenue per account is an important metric that shows the average value of each customer.
Written by Ben Johnson
Last updated
April 20, 2020
Read Full Description →
B
Behavioral Data
Behavioral data is one of the four common types of data — and covers everything around a visitor's self-directed actions.
Written by Ben Johnson
Last updated
April 20, 2020
Read Full Description →
Below The Fold
Below the fold content refers to the part of the page that you have to scroll down for in order to see. It's an important place to educate.
Written by Ben Johnson
Last updated
April 20, 2020
Read Full Description →
C
Contextual Data
Contextual data provides context to a visitor’s unique properties, particular related to a session on a site.
Written by Ben Johnson
Last updated
April 20, 2020
Read Full Description →
E
Expansion MRR
Expansion MRR is the amount of additional recurring revenue you receive from current customers through add-ons, cross-sells, and upsells.
Written by Ben Johnson
Last updated
June 27, 2019
Read Full Description →
F
Firmographic Data
Firmographic data (firmographics) is data all around a company. It helps B2B marketers better connect with their end customers.
Written by Ben Johnson
Last updated
June 27, 2019
Read Full Description →
First Party Data
First party data (1st party data) is the data your company has directly collected from your own audience and on your own website.
Written by Ben Johnson
Last updated
July 16, 2019
Read Full Description →
N
Negative Churn
Negative churn is when additional spending by existing customers outpaces the amount of revenue lost revenue.
Written by Ben Johnson
Last updated
June 27, 2019
Read Full Description →
New MRR
New MRR (Monthly Recurring Revenue) is the additional recurring monthly revenue that comes from a new customer’s subscription.
Written by Ben Johnson
Last updated
April 27, 2020
Read Full Description →
O
Offsite Data
Offsite data is the data that you collect from sources not on your website
Written by Ben Johnson
Last updated
April 20, 2020
Read Full Description →
Onsite Data
Onsite data is data that you directly collect on your site for personalization. We'll walk you through everything you need to know.
Written by Ben Johnson
Last updated
July 16, 2019
Read Full Description →
S
Second Party Data
Second party data is another company’s 1st party data that they’re selling to another company — or sharing with a trusted business partner.
Written by Ben Johnson
Last updated
July 16, 2019
Read Full Description →
.svg)
