Search The Personalization Glossary

Personalization Glossary
Contextual Data

Contextual Data

What is contextual data?

Contextual data provides context to a visitor’s unique properties, particularly related to a session on a site. With contextual data, you’re looking for context around how a visitor’s unique journey differs from another visitor that ends up on site. You can use data points such as device type or device location to find out more context on a user’s session.

When contextual data is combined with behavioral data, demographic data, and firmographic data — you can start creating experiences to make on-site segmentation and personalization even more relevant.

Examples of contextual data points

You might be curious — what exactly should I be looking for with regards to a visitor’s contextual data?

That’s a great question!

Here are a few contextual items a marketer might be interested in utilizing for personalization:

Device type:

  • Mobile vs Desktop vs TabletiPhone vs AndroidMac vs PC

Browser type:

  • Safari vs Firefox vs Chrome

Device location:

  • The IP address of the device visiting the site

Time data:

  • Time of day
  • Day of week
  • Month

The collection and monitoring of these touch points might seem arbitrary, but when you’re dealing with large datasets — even small nuances can lead to insights and metrics improvements.

Other personalization resources tailored just for you

Instantly personalize this page for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tyson Quick on moving Instapage upmarket & growing enterprise revenue to 20% ARR
Watch the episode ➜
How to combine A/B testing and personalization to get the best results
Read the article ➜