start lesson 1

Welcome to the personalization economy

Over the past 10 years, advertising and email marketing have become incredibly personalized. The next opportunity is website personalization. It's time to join the ranks of the fastest growing companies using personalization like Amazon, Netflix, Airbnb, and Google.

The personalization economy

Let's get started

Welcome to your crash course on website personalization

Welcome to the personalization economy

The north star principle of personalization

Four categories of data to build your audiences

The matrix to plan your next experiments

Create your first campaign in Experiences

Test and track your campaign performance

Looking for inspiration? Read these case studies to spark some ideas.

See all case studies

Online coach scales her webinar funnel with paid traffic by adding Proof

The leader in product-led growth sought a way to increase trials by increasing conversions from their existing website traffic.

Appcues increased trials 42% in 7 industries with personalized social proof.

Tithe.ly helps you increase giving and engagement with tools built for churches and ministries.

The church app Tithe.ly increase blog leads with personalized CTAs

The popular texting platform needed a way to position their product for multiple industries.

How to personalize for 7 unique industries using Proof and Clearbit

North America’s largest bookkeeping service wanted to be more deliberate when presenting a trial offer to visitors.

How Bench accelerated their buyer's journey with smart CTAs

ShipBob ranks highly on search engines around content helping Ecommerce companies.

How ShipBob personalized gated content on their blog

Ready to give personalization a try?

Request a free trial