Paid traffic and funnels for SaaS

Overview

In this episode, Brian chimes in on why friendships are invaluable when growing a business, why badly performing ads are nobody’s fault but your own, and how he’s designed a whole new kind of funnel. Instead of pushing his traffic to a demo, Brian has a genius strategy where’s he’s effectively able to recover his marketing spend immediately, create a high-intent audience, and warm his audience through content.

Resources

Listen on Spotify

Listen on Apple Podcast

Watch on Youtube

Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.