The Academy
/
Scale or Die
/
Episode
11
:
Customer.io
Colin Nederkoorn
from
Customer.io

Growth a SaaS by word of mouth

Overview

In our conversation with Colin Nederkoorn, the CEO & co-founder of Customer.io, we’ll cover the origin story and how he powered early growth through directly talking to customers. Then, we’ll dive into why word of mouth has been such a powerful growth method for their brand. Finally, our conversation dives into how Colin is approaching the development of paid & partner marketing, fundraising, brand, and remote culture.

Transcript

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