Becoming a category creator

Overview

Drift is a company that we've been intrigued by for a long time. In this episode, David Cancel (also known as the uncle, D.C., or the GOAT) gives us his learnings from his career as a serial entrepreneur. You'll hear about why he thinks you should avoid in channels that don't scale, throw NPS out the window, and create new business categories rather than wait for the market to catch up.

Resources

Listen on Spotify

Listen on Apple Podcast

Watch on Youtube

Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.