The Academy
/
Scale or Die
/
Episode
10
:
Hubspot
Kieran Flanagan
from
Hubspot

How marketing changes from startup to scaleup

Overview

VP of Marketing at HubSpot, Kieran Flanagan, shares how startups differ from scaleups, the inbound growth engine that has powered HubSpot’s success, why the funnel is dead, and the reasons more companies should invest in Customer Success.

Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.