Growing with strategic partners

Overview

Our interview takes a deep dive into the BigCommerce funnel, covers why marketing is symbiotic with other parts of the business and talks about why partnerships have been critical to his success. As a leader in the B2B marketing world, Casey also provides great insights on how to think about building out a marketing team. During our interview, he was in the early stages of building out his team after his arrival at ShipBob and he walks us through his mindset.

Resources

Listen on Spotify

Listen on Apple Podcast

Watch on Youtube

Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

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