The Academy
Scale or Die
Ryan Farley

Acquiring users from search


On this episode, Ryan will cover the growth channels that have worked for him, why he experimented with biphasic sleep for a period of time, how to adjust for seasonality in a business model, and the shocking insights he's had over the past few years as he's sat at the epicenter of growth marketing. We'll also do a deep dive into his customer acquisition funnel, and walk through exactly why he's built it in the way he has.


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.