The Academy
/
Scale or Die
/
Episode
6
:
Zapier
Wade Foster
from
Zapier

Unlocking viral growth through flywheels

Overview

In this episode, Wade Foster, CEO & founder of Zapier, talks with Dave about the strategies he’s used to achieve massive revenue and user growth. Their conversation covers early user acquisition, finding ideal customers through forums, building growth flywheels, the split between Growth vs Marketing, failed strategies, and much more!

Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.